Read more: Why Keyword Research Is Useful For SEO & How To Rank Connecting To Your Objectives And Goals If you are starting out, first approach the lower competition keywords that are achievable and then build your way up to more competitive terms. The higher the CPC bid, the higher the competition. Or, you can refer to Google Keyword Planner Tool and look at the CPC and level of difficulty. The easiest way to calculate keyword difficulty is to use a research tool that gives a score for each keyword. If a keyword is so competitive that you need hundreds of thousands of dollars to rank, then you need to get strategic. Keyword difficulty is one of the most important keyword metrics when doing your research. How To Choose Organic KeywordsĪfter sorting the volumes, intent, and topics, you will need to decide if you have a chance of ranking on a term by looking at how much competition there is for each keyword. Read more: Keyword Clusters: How To Level Up Your SEO Content Strategy 3. To do this, you would start with a high-volume head keyword and then research a series of keywords that supports that head term.Īfter creating pages of content that target each keyword, you use internal linking to connect pages with the same topic. Grouping keywords into topic clusters is an advanced keyword strategy that can help to strengthen the topic authority of a site. You can also use a research tool that will tell you the type of keyword. Tag each keyword type and then consider which are the strongest keywords from each group. Is there a location map that indicates it’s a local search?.Is there a shopping carousel that indicates a buying keyword?. Do the titles say ‘buy,’ ‘best,’ or include product names?.Are they ‘how-to’ guides that indicate it’s informational?.
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